Walkitcornwall

Walkitcornwall offers a full programme of guided walking holidays in Cornwall, on Dartmoor, on the Isles of Scilly and Corfu, Greece. Although the business has been running for many years the client needed a rebrand. We kicked off with a brand discovery session, really digging deep into the client’s values, goals, vision, and audience. This helped me to form a strong idea of the brand personality and how the brand could be refreshed while aligning to these values and incorporating the company’s tone of voice.

I helped to bring the client’s vision to life through developing a brand that is modern and fresh, taking inspiration from the varied landscapes of not only Cornwall but Devon and Greece too. Having hiked and explored all these locations myself I had a clear idea of the landscapes and colours as well as the importance of footpaths and walking for improving physical and mental health and wellbeing.

A comprehensive set of guidelines covered everything from the logo use to colours, fonts, photography, and secondary graphics, giving the project a detailed structure to work within when creating any visual brand communications.