The Academe

The Academe believe everyone deserves to have the tools to be truly happy and to achieve their potential. As experts in confidence and self esteem, they are dedicated to helping people learn the skills they need to find their inner confidence. As a new business they needed a brand creating including a logo and extended identity.

Lucy and Lerryn came to me with a clear purpose in mind and ideas for how they wanted their brand to come across. I worked closely with them to create a brand that aims to communicate their experience and professionalism while inspiring trust and connecting with their target audience. As this business is linked to their other business, Equinox Business, we continued the use of the same colour palette for recognition and continuity but introduced new fonts and established a more refined palette. The outcome is a logo and brand identity that conveys their personality and mission. I put together a style guide for them, outlining their brand fonts, colours and imagery. I also designed artwork that they could use across their marketing and social media channels, this included finalised artwork as well as templates and assets that they could utilise themselves.