Equinox Business

Equinox offer professional business coaching. They help women move forward in their business by giving them clarity and courage to achieve what they have always been capable of. Whether starting a business or looking to grow; through friendly, female-led 1:1 support, workshops and courses, they help you get to where you want to be.

Although the logo was already in place, Equinox needed support to develop their brand identity and establish a clear style, consistency and brand recognition. As a fairly new company I spent some time talking about their audiences and discovering their goals and values before defining their look and feel or producing any marketing collateral. With input across areas from brand imagery and typography to colour usage and the brand essence I was able to build a solid foundation for growth. To ensure consistency and bring the brand’s personality to life I created a brand style guide. This led on to the design of digital marketing assets and social media artwork. This included templates and assets that the client could then use themselves moving forward.